Keep your messages direct and simple to maximize your viewers interest and reaction to your content.

  • Use simple & easy to read words.
    • Good: SALE TODAY! 9am – 10pm
    • Not so Good: INCREDIBLE SALE HAPPENING TODAY! September 25th 2016 from 9:00 AM until 10:00 PM!
  • Avoid using too many descriptive adjectives or unneeded information.
    • Good: PTA School Safety Meeting, Sat. 9/25, 7-10pm
    • Not so Good: PTA Meeting discussing school safety is this Saturday, September 25th from 7pm to 8pm. Call the office for details.

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